Terms of Service

1. Acceptance of Terms

By accessing or using Sensei Ads (the "Service"), operated by Digital King Inc. ("we," "us," or "our"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to all of these Terms, you may not access or use the Service. These Terms constitute a legally binding agreement between you and Digital King Inc.

2. Description of Service

Sensei Ads is a software-as-a-service (SaaS) tool that uses artificial intelligence to analyze Google Ads search term data uploaded by users. The Service categorizes search terms into suggested negative and positive keyword themes to help users optimize their advertising campaigns.

3. AI-Generated Content Disclaimer

You expressly acknowledge and agree that:

• All keyword analysis, categorizations, recommendations, confidence scores, match type suggestions, and related outputs produced by the Service are generated by artificial intelligence and are suggestions only, not directives or guarantees.
• AI-generated outputs may contain errors, inaccuracies, omissions, or inappropriate recommendations. The AI may incorrectly classify valuable search terms as negative keywords, or vice versa.
• You are solely responsible for reviewing, verifying, and approving all keyword recommendations before applying them to your Google Ads campaigns or any other advertising platform.
• Implementing any keyword changes (including adding negative keywords, adjusting match types, or modifying bids) without proper human review may result in lost revenue, wasted advertising spend, reduced traffic, lost customers, or other adverse business consequences.
• The Service does not directly modify, change, or interact with your Google Ads account. Any changes you make to your campaigns based on our suggestions are entirely at your own discretion and risk.
• Past performance data and AI analysis do not guarantee future results. Market conditions, consumer behavior, and competitive dynamics change constantly.
• The AI does not have access to your full business context, competitive landscape, seasonal trends, profit margins, customer lifetime value, or other factors that may be critical to keyword decisions.

4. Limitation of Liability

5. Disclaimer of Warranties

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. WE EXPRESSLY DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

• IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
• ANY WARRANTY THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
• ANY WARRANTY REGARDING THE ACCURACY, RELIABILITY, COMPLETENESS, OR TIMELINESS OF AI-GENERATED KEYWORD RECOMMENDATIONS OR ANALYSIS.
• ANY WARRANTY THAT THE SERVICE WILL MEET YOUR SPECIFIC REQUIREMENTS OR ACHIEVE ANY PARTICULAR ADVERTISING RESULTS.
• ANY WARRANTY THAT IMPLEMENTING OUR SUGGESTIONS WILL REDUCE WASTED SPEND, INCREASE CONVERSIONS, OR IMPROVE CAMPAIGN PERFORMANCE.

6. Indemnification

You agree to indemnify, defend, and hold harmless Digital King Inc. and its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to:

• Your use of the Service or any actions taken based on AI-generated recommendations.
• Your implementation of keyword changes in your advertising campaigns.
• Your violation of these Terms.
• Your violation of any applicable law or regulation.
• Any claim by a third party arising from your use of the Service.
• Any data you upload to the Service, including Google Ads data or business context information.

7. User Responsibilities

You agree that you are solely responsible for:

• The accuracy and legality of all data you upload to the Service.
• Ensuring you have authorization to upload and process the Google Ads data you provide.
• Reviewing and verifying all AI-generated keyword recommendations before implementation.
• All decisions made regarding your advertising campaigns, whether or not influenced by the Service.
• Maintaining the security of your account credentials.
• Ensuring compliance with Google Ads policies, advertising regulations, and all applicable laws in your jurisdiction.
• Monitoring the impact of any changes made to your campaigns and reverting changes if negative results occur.

8. Subscription and Billing

8.1 Plans and Pricing

The Service offers various subscription plans with different monthly term analysis limits. Current pricing and plan details are available on our pricing page. We reserve the right to modify pricing with 30 days' notice to active subscribers.

8.2 Term Limits

Each plan includes a monthly allocation of search terms that can be analyzed. Usage resets at the beginning of each billing cycle. Top-up term purchases do not expire and carry over between billing periods.

8.3 Payment

All payments are processed securely through Stripe. By subscribing, you authorize us to charge your payment method on a recurring basis. You are responsible for maintaining valid payment information.

8.4 Refunds

Due to the nature of the Service (AI processing consumes computational resources upon use), refunds are generally not provided for terms already analyzed. If you believe you were charged in error, contact us at support@senseiads.com within 14 days of the charge.

8.5 Cancellation

You may cancel your subscription at any time through your account settings or Stripe billing portal. Cancellation takes effect at the end of your current billing period. You will retain access to the Service until the end of the paid period.

9. Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable laws or regulations.
• Attempt to gain unauthorized access to any part of the Service, other accounts, or systems.
• Interfere with or disrupt the Service or servers/networks connected to the Service.
• Upload malicious data, viruses, or harmful code.
• Use automated scripts, bots, or other tools to access the Service in a manner not expressly authorized by us.
• Resell, sublicense, or redistribute the Service or its outputs without written permission.
• Circumvent or attempt to circumvent any usage limits, rate limits, or access controls.
• Reverse engineer, decompile, or disassemble any aspect of the Service.

10. Intellectual Property

The Service, including its design, code, features, and branding, is the property of Digital King Inc. and is protected by copyright, trademark, and other intellectual property laws. You retain ownership of all data you upload to the Service. AI-generated analysis results are provided to you under a non-exclusive license for your business use.

11. Account Termination

We reserve the right to suspend or terminate your account at any time if we reasonably believe you have violated these Terms, engaged in fraudulent activity, or used the Service in a manner that could harm us, other users, or third parties. We will make reasonable efforts to notify you before termination, except in cases of severe violations.

12. Service Availability

We strive to maintain high availability but do not guarantee that the Service will be available at all times. The Service may be subject to scheduled maintenance, unscheduled downtime, or interruptions beyond our control. We are not liable for any loss or damage resulting from Service unavailability.

13. Third-Party Services

The Service relies on third-party providers including Supabase (authentication and data storage), Stripe (payment processing), Anthropic (AI analysis), and Cloudflare (hosting). We are not responsible for the availability, performance, or data practices of these third-party services. Your use of these services is subject to their respective terms and privacy policies.

14. Governing Law and Disputes

These Terms shall be governed by and construed in accordance with the laws of the United States and the State in which Digital King Inc. is incorporated, without regard to conflict of law principles. Any disputes arising out of or relating to these Terms or the Service shall be resolved through binding arbitration, except where prohibited by law. You waive the right to participate in class action lawsuits or class-wide arbitration.

15. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall continue in full force and effect.

16. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Digital King Inc. regarding your use of the Service and supersede all prior agreements, communications, and understandings.

17. Changes to These Terms

We reserve the right to modify these Terms at any time. We will notify users of material changes by posting the updated Terms with a revised "Last updated" date. Continued use of the Service after changes are posted constitutes your acceptance of the revised Terms. If you do not agree to the modified Terms, you must stop using the Service.

18. Contact Us

If you have any questions about these Terms of Service, please contact us at:

Digital King Inc.
Email: support@senseiads.com