Section
Glossary
Bookmarkable definitions for the terms you keep meaning to look up. Each entry links back into the longer pieces where the term is actually used.
Performance Max (Google Ads): how it differs from Search
What a Google Ads Performance Max campaign is, how it differs from a Search campaign, and why negative keyword control is weaker in PMax.
2 min read
Quality Score (Google Ads): what it is and what affects it
What Google Ads Quality Score measures, how it influences your costs, and the three components that drive it most.
2 min read
Negative broad match (Google Ads): how it works
What a negative broad match keyword does in Google Ads, when to use it, and why it does not behave the same as positive broad match.
1 min read
Search terms report (Google Ads): definition and use
What the Google Ads search terms report shows, where to find it, and why it is the most useful screen in the platform for cleaning wasted spend.
1 min read