Industry lists
Every industry has a different set of words that drain spend without buying anything. These are the lists, with the commentary that explains them.
Negative keywords for law firms (Google Ads list)
Curated negative keyword list for law firms on Google Ads, with patterns specific to personal injury, family law, and criminal defense practices.
Negative keywords for dental practices (Google Ads list)
Curated negative keyword list for dental practices on Google Ads, with the patterns specific to general dentistry, cosmetic, and orthodontic campaigns.
Negative keywords for electricians (Google Ads list)
A curated negative keyword list for residential electrician businesses, plus the recurring waste patterns in electrical service campaigns.
Negative keywords for HVAC contractors (Google Ads list)
A curated negative keyword list for HVAC service businesses, plus the patterns that cost residential HVAC campaigns the most each month.
Negative keywords for plumbers (Google Ads list)
A curated list of Google Ads negative keywords for plumbing service businesses, plus the patterns that drain residential plumbing campaigns.