Section
Industry lists
Every industry has a different set of words that drain spend without buying anything. These are the lists, with the commentary that explains them.
Negative keywords for HVAC contractors (Google Ads list)
A curated negative keyword list for HVAC service businesses, plus the patterns that cost residential HVAC campaigns the most each month.
2 min read
Negative keywords for plumbers (Google Ads list)
A curated list of Google Ads negative keywords for plumbing service businesses, plus the patterns that drain residential plumbing campaigns.
3 min read